Jason Wu | BOSS Womenswear Spring/Summer 2015
#thisisboss #bossfashionshow
What would fashion couture be without the likes of Jason Wu? What’s more, what is a fashion show without ambiance? The BOSS Womenswear Fashion Show Spring/Summer 2015 was held live in New York. The venue was impeccable. Guests were seated along the exterior of the highrise studio which was lined with floor to ceiling windows overlooking New York. More guests were positioned opposite the runway along the interior of the studio. Behind those seated guests were electronic pillars that gave the illusion of a moving forest scene. These pillars were strategically placed along the exteriors walls of the studio. As the first model approaches the runway she is introduced with a dramatic and suspenseful techno-mix which transitions into warm classical music, and then again back to the same techno beat. All of which is signature to Jason Wu. We’ll hear him talk about what inspires his creative expression, dubbed #thisisboss, as the new Artistic Director for Hugo Boss BOSS Womenswear.
I am tempted to say that Jason Wu has truly outdone himself, but this is only his first year with BOSS Womenswear, and it can only get better from here. My first impression of the Spring/Summer 2015 collection was Pablo Picasso meets fashion. Picasso is one of the most important figures of the 20th century in art and the art movements that evolved during that period. He introduced the cubism art form and this was an entirely new way of viewing art. Pablo Picasso’s art focused on color and expressionism, as opposed to two-dimensional art forms, cubism focuses on artistic expressions seen in more than one way, dimension, and angle. — http://www.pablopicasso.org/
The Old Guitarist, 1903 by Pablo Picasso
Wu himself drew his inspiration for the BOSS Womenswear Spring/Summer 2015 collection from the work of artist Agnes Martin. The fabrics are meant to be structured yet fluid with a signature color palette.
Agnes Martin
Agnes Martin
Clearly both Picasso and Martin were abstract expressionists who often worked with the same soft color palette. This signature is very evident in Jason Wu’s Spring/Summer 2015 collection. The abstract geometrical patterns and rigid seam lines are sharply sophisticated while at the same time very comfortable, and relaxed. Pairing these designs with above the calf gladiator sandals is sensational. Definitely bold and risque. Instead of coming off as a terrible attempt to push the boundaries of fashion it actually emphasized that delicately feminine yet assertively masculine edge. Jason Wu has certainly set the bar high for fashion creatives. The 2015 Spring/Summer collection is fresh, edgy and simple. I absolutely love these pieces. Jason Wu knows precisely how to style the everyday modern woman.
As also apparent with the less casual designs. There is a bit business or formal flare as well as more elegant pieces. Quite stunning. Wu made a point of pairing long dusters with cocktail dresses and sleek blazers with a similarly designed skirt to show the relaxed versatility of his collection. The dresses themselves come in a variety of designs that range from strapless, sleeveless and backless to knit-crotchet, shear overlays, shiny gloss and three quarter-length. The plunging necklines are daring yet graceful. And, of course, a Spring/Summer collection must-have were the mini dresses and mini-skirts. His choice in fabrics is exceptional. Every aspect of the BOSS Womenswear is very practical. Right down to the venue of the fashion show. Outside of the electronic beams and the runway music things were very simple and quaint. Even the models were dressed particularly plain. The hair was combed back and pushed behind the ears, nude make-up, and no accessories except for a belt or a handbag. A fabulous over-sized pillbox shaped leather clutch with a metalwork handle. Jason Wu has the perfect creative eye for styling today’s woman. I thought the long sleeve blouse with mini-skirt was very wearable. The pant suits were also fantastic. Holding on to the traditional Hugo Boss while incorporating femininity. I found them both casual and business professional. After the fashion show scroll down to hear what Jason Wu has to say about #thisisboss. Just below that you’ll find the new THISISBOSS movie directed by Marco Brambilla starring Suvi Koponen. Very exciting! What will next season have in store?
Agnes Martin, Untitled, 1952, print
Published on Sep 11, 2014
The new BOSS Womenswear Spring / Summer 2015 collection is inspired by structures of cement and glass and also by the work of artist Agnes Martin with colors of celery, pastels and also a mixture of monochromatic black and white looks. The fabrics are structured, yet still feminine and fluid.
BOSS Womenswear Spring / Summer 2015 Fashion Show by Artistic Director Jason Wu. Structured yet fluid fabrics and a color palette inspired by the work of Agnes Martin are essential for this collection.
Discover more: http://bit.ly/_discover_thisisboss
Join the conversation with #thisisboss and #bossfashionshow.
Discover the Collection at http://www.hugoboss.com
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Published on Aug 28, 2014
Jason Wu on the new THISISBOSS movie directed by Marco Brambilla starring Suvi Koponen http://fashionshow.hugoboss.com
Watch the BOSS Womenswear Fashion Show Spring/Summer 2015 live from New York on September 10, 2:30 pm EST at http://fashionshow.hugoboss.com
Join the conversation with #thisisboss and #bossfashionshow
Discover the Collection at http://www.hugoboss.com
Published on Sep 4, 2014
#thisisboss – directed by Marco Brambilla starring Suvi Koponen http://fashionshow.hugoboss.com
“I wanted to present a completely different take on BOSS. This film expresses a marriage of nature and technology, classical versus hi-tech.“ – Jason Wu, Artistic Director BOSS Womenswear.
Watch the BOSS Womenswear Fashion Show Spring/Summer 2015 live from New York on September 10, 2:30 pm EST at http://fashionshow.hugoboss.com
Join the conversation with #thisisboss and #bossfashionshow
Music: Peter Tschaikovsky – “The Sleeping Beauty”
Discover the Collection at http://www.hugoboss.com
Jasmine Tea 